Our Vision & Values

 

 Mission Statement

At EX.TR.AA by Nia Imani, we create performance-driven, fashion-forward athletic wear designed to empower every individual to move with purpose, confidence, and conviction. Blending cutting-edge comfort with subtle faith-inspired values, we encourage our community to EXperience TRue Athletic Achievements and to Experience Triumph and Rely Always on the Almighty—in and out of the gym.

 Vision Statement

To be a leading force in athletic fashion by offering versatile, high-performance apparel that reflects inner strength, outer confidence, and a foundation of faith—helping every wearer feel equipped to conquer both workouts and life’s challenges with grace.

  Brand Values

  1. E – Empowerment
    We empower individuals to embrace their journey—spiritually, mentally, and physically.

  2. X – eXcellence
    We pursue excellence in design, performance, and purpose—creating gear that works as hard as you do.

  3. T – Triumph
    We believe every challenge can lead to triumph with faith, grit, and perseverance.

  4. R – Reliance
    Whether on yourself, your training, or the Almighty, reliance is the strength behind your stride.

  5. A – Authenticity
    We stand for real people, real stories, and real confidence—unapologetically bold and faith-rooted.

  6. A – Achievement
    Every rep, every step, every goal matters. We celebrate progress, not perfection.